The New Idiom

Feb 09

Field Notes, NYC Design Week 2009 

Selections from live sketch reportage during ICFF 2009/NYC Design Week for Core77. Raw notes were captured on notecards while at the events, and then sketched digitally on the flight back to Chicago

Want a break from staring at service design diagrams and business frameworks? Then we invite you to take a look at the work of Craighton Berman. Our thanks to Jessica Barnes for calling this to our attention.

From Craighton’s site:

Craighton is interested in using design as a tool for crafting experiences and bringing ideas to life. He has worked on projects that range from physical to digital design, illustration to art direction, and creative strategy to strategic visioning. This diverse body of work that spans across disciplines and industries is all linked by the desire to give shape to new ideas with an insightful eye, a strong point-of-view, and—most likely—a pen.

Link to Craighton’s website.

Feb 09

Better late than never! Here are some pictures snapped at the International Festival, November 19th.

Feb 09

We’d like to pass on some work that was introduced to us recently from a fellow classmate, Jose Mello. Below is a brief synopsis from Jose himself…

Jose Mello is an innovation manager at Banco Itau Unibanco who conceived and implemented this project in 7 months partnering with Livework Studio, a British service design firm with offices in Sao Paulo. This project was a game changer inside this large Brazilian organization, turning skeptical and results-oriented people into “designers.” Through this approach, they were able to create 100 advocates of the innovation process across the organization, sparking innovation projects and new mindset.

Here is a link to a scan of the article.

Here is a link to SDN’s website.

Feb 05

Looking forward

Dear readers,

2012 promises to be an exciting year for the Institute of Design and the ID community.  There is the highly anticipated book release by our very own Vijay Kumar.  ID is celebrating it’s 75th anniversary with some special events in the works.  We have two world class conferences that promise to deliver a wealth of new perspectives.  And finally we have the wonderfully diverse ID community who challenge and inspire each other to advance the field of user-centered design to new heights.

As the incoming editors of The New Idiom we would like to say thanks to Max and Derek for being the voice of ID in 2011 and for their warm welcome.  Our goals for this year are ambitious and we hope to both represent the ID student body and challenge your thinking over the course of our tenure.  In the spirit of ID we would also like to encourage everyone to share their thoughts with us however brief or developed they might be.  We will always be there to listen and share.

Thanks and have a great year!

~Paul Keck & Wojtek Tusz

Feb 03

Signing off

Dear readers,

It has been a pleasure serving as editors of The New Idiom for the past year.

During our editorship, we established social media integration, involved more members of the ID community, integrated new forms of multimedia, and increased readership subscriptions. We believe The New Idiom has a stronger platform on which to grow.

We now pass the torch to the new editors, Paul Keck and Wojciech Tusz. They have an exciting vision for the future of The New Idiom and we can’t wait to see what they come up with.

Yours truly,

Max Talbot-Minkin ‘12 and Derek Tarnow ‘12

Jan 15

Foundie photography

Each Fall semester, Foundation students take Graduate Intro to Photography. In 2011, the course was co-taught by 2005 grad Eric Holubow and ID veteran John Grimes. There is a strong emphasis on dealing objectively with how the eye and brain will naturally process an image, and on the Gestalt principles of how humans interpret relationships between objects in an image.

Holubow says of the class, “I think the primary intentions of the class are to teach students how to see—to train them to evaluate how 2D imagery can be used to effectively communicate to a viewer, and similarly understand ways in which the primary message is being distorted and lost through visual ‘noise.’ Of secondary importance is to teach students to effectively create these images themselves.”

This emphasis on “seeing” an image does seem to have successfully impacted the Foundation students.

Katie Kowaloff said, “The class taught me to see in a different way–to take photos by looking with the camera instead of through it. And to be deliberate about the way in which I compose a scene.”

“The ideas we learned in class about color strategy, specifically, helped improve my eye a lot,” said John Trotti, “because it added a different dimension to composing the image, like all my life I had existed in 2D and suddenly found I could move along the z-axis.”

Rough road

These insights were hard-earned. The Foundies were dealt weekly critiques by Hobulow that included blunt appraisals of photo subjects and zealous detailing of Photoshop techniques. Both Hobulow and Grimes were quick to point out the distance between student photos and what they considered to be professional-level work. And when both instructors commented on a photo, the criticism was sometimes conflicting.

Maggee Bond said, “At certain points during the semester I lost all confidence in my ability to take a decent photo. Now, I see things differently. I don’t feel like I ‘snap’ pictures anymore—I see the frame and the composition. It’s much more intentional.”

By the end of the course, to the amusement of his classmates, Roy Luo became a resource for predicting which photos would be favored by which instructors. His photo for this piece is one that both Grimes and Holubow liked.

Photography as a learning modality

Early in the course, Grimes announced, “If you can’t lie, you can’t communicate. Photographs would be of absolutely no interest if they were totally factual.” As the Foundies pondered this enigma, each week, their assignments pushed them to experience Chicago through a viewfinder.

“The most important thing that this class offers in my opinion is not that you become a great photographer in one semester,” said Woljciech Tusz, “but that it profoundly changes how you look at the physical world. You begin to see little details that often are the essence of a particular thing. It makes you realize how much you have been missing and encourages you to seek that level of detail in everyday life.”

“Take a camera around with you and get out of your comfort zone,” Katie said. “It’s an awesome way to see the city and have crazy, weird conversations with people you would otherwise never meet.”

On photographing strangers

For many Foundies, “outside the comfort zone” involved getting well-composed, well-executed shots of unsuspecting Chicagoans. The street theater, gesture, and environmental portrait assignments yielded results ranging from awkward or hilarious to rewarding, on the best days. Some learned to value the disapproving scowls they sometimes captured as the stuff of interesting photos.

Darren Peterson said, “At first I got dirty looks or got yelled at. Later I still did, I just didn’t mind as much.”

Sarah Ekblad said, “If you have a large lens or a tripod, they assume that you must be a professional photographer. This resulted in people ducking out of the way of my shots (when actually, I was trying to photograph them). Other people were excited to interact with a camera. For instance, one guy voluntarily crawled under his buddy’s legs because he thought I should photograph this ridiculous pose. I also had the ‘pleasure’ of being mooned by a group of teenage boys who happily jumped into my shot just to show me their backside. I guess everyone has their own definition of good photography.”

Tips for the uninitiated

After the course, some of the Foundation students had some new insights they were willing to share.

Wei Sun quotes Grimes: “Look at the camera. Do not look through the camera.”

Parry Koriath says, “Use manual mode!! Experiment and learn what ISO, shutter speed, and aperture is. Learn how these three things are related to each other. This knowledge alone can take you far in basic photography.”

And John Trotti recommended the Cambridge in Colour tutorial website, a resource for vocabulary and informational diagrams.

Nov 29

We have a winner!



Congratulations to Annie on her winning T-Shirt Design!

Get your very own t-shirt with Annie’s artwork:

Women’s white
Women's V-Neck T-Shirt - Women's T-Shirts ID women's white
Men’s white
Unisex V-Neck T-Shirt by American Apparel - T-Shirts ID men's white
Women’s black
Women's V-Neck T-Shirt - Women's T-Shirts ID women's black
Men’s black
Unisex V-Neck T-Shirt by American Apparel - T-Shirts ID men's black
Women’s gray
Women's V-Neck T-Shirt - Women's T-Shirts ID women's gray
Men’s gray
Unisex V-Neck T-Shirt by American Apparel - T-Shirts ID men's gray
Nov 22

insideID and IDSAB hosted a Thanksgiving dinner last night on the 6th floor with all the fixin’s. Good food and good people!

Nov 10

Crissy’s Corner

Reverse Checking Your Logos

I know its been a while but I thought I’d bring back Crissy’s Corner with an awesome resource for all you guys!!

Check out TinEye. It reverse searches any image you input for where else it appears on the interwebs. I’ve only used it to reverse search logos but it works great. 

Nov 08

socialID (Kareem, Kwame, & Nate) held a routy ping pong tournament last Wednesday night. Here are a couple pictures.

Nik was crowned the winner after Nate was disqualified.