The New Idiom

Feb 08

ˈlaːsloː ˈmoholiˌnɒɟ

So as we all know, Lazlo Maholy-Nagy, a seminal figure of Modernism as well as our lovely school, has a notoriously difficult to pronounce last name.  Furthermore, it seems everyone has strongly held opinions about the proper way to pronounce it. Within a week at ID I heard it pronounced at least two completely different ways, and not just by students. Some said Laszlo Maholy-Nagie, while other said Laszlo Maholy-Nawdge. Thus, I decided to resolve this conflict once and for all.

Naturally I first turned to Wikipedia, figuring that a name this frequently mispronounced would get some special mention. Alas, they made no special mention, saying only that it is pronounced [ˈlaːsloː ˈmoholiˌnɒɟ] in Hungarian (the ‘gy’ of Nagy being pronounced like the ‘gy’ of gyár). If I knew how to pronounce that, this wouldn’t be an issue now would it? 

Digging a bit deeper, I discovered on phantomranch.net that ‘gy’ in Hungarian is pronounced like ‘du’ in the English word adulation. Forvo.com helped clarify (ahem, obfuscate) this by providing both Hungarian pronunciation by a German female and the pronunciation in German by an anonymous male. I can’t say this helped much, but feel free to listen to them if you are trying to learn Hungarogerman.

Both Infoplease.com and Dictionary.com confirmed Phantomranch.net’s Hungarian pronunciation of Nagy but pointed to a discrepancy with pronouncing Maholy as well. At least the dictionaries agree.

Mo•holy-Nagy (mu-hō’lē-noj’; Hung. mō’hoi-nod’yu)
http://dictionary.infoplease.com/moholy-nagy
Mo⋅holy-Nagy [muh-hoh-lee-noj; Hung. moh-hoi-nod-yuh]
http://dictionary.reference.com/browse/l.+moholy+nagy

Turning to the art historians I found two references, which seemed to reference a single definitive interview. First, Christopher Knight of the LA Times references an interview with Hattula Maholy-Nagy, Laszlo’s daughter, that was included as part of a centennial show of L M-N’s work at the Getty Museum.

“The centennial show also clears up some confusion about the difficult pronunciation of Moholy-Nagy’s name. An edited transcript of a 1994 colloquium printed in the small catalogue explains that, although usually pronounced by English-speaking scholars as “Moholy-Nawdge,” the Americanized version that followed his 1937 arrival in Chicago has typically been “Moholy-Nagie.” The original Hungarian is actually “Mo-hoy-Neug.”

The artist’s daughter, archeologist Hattula Moholy-Nagy, does the explaining, so it’s probably definitive.” http://articles.latimes.com/1995-07-01/entertainment/ca-19034_1_laszlo-moholy-nagy?pg=2

Then I found Hattula’s actual quote in Getty Museum catalogue.

From page 87 of the Getty Museum’s IN FOCUS, LASZLO MOHOLY-NAGY:

Katherine Ware: Hattula [daughter of LM-N], you pronounce your last name differently than the rest of us have been pronouncing your father’s name-you’re saying “Moholy-Nagie” rather than “Moholy-Nawdge.” Could you explain?

Hattula Moholy-Nagy: Well, I am sometimes corrected about it! The Hungarian pronunciation is “Mo-hoy-Neug.” Hungarian is a very logical language-its orthography follows its pronunciation, but it’s different from English. So when we came to this country, we settled on the mispronunciation “Moholy-Nagie.”
http://shardsofphotography.blogspot.com/2007/05/pronouncing-moholy-nagys-name.html
Amazing! This is really shaking things up. Not speaking Hungarian, I’m willing to accept that “mō’hoi-nod’yu” is the equivalent of ”Mo-hoy-Neug.” As for the English version, ”mu-hō’lē-noj’” is clearly much different than ”Moholy-Nagie”. In fact, this is just the discrepancy I had been hearing in the halls of ID. How to resolve this? I am willing to give Hattula the final say, but can I trust a single interview, that may or may not have captured her pronunciation accurately? No.

So, I emailed The Maholy-Nagy Foundation, the group responsible for Laszlo Maholy-Nagy’s estate, to get their take on all of this. I never would have guessed, but I received a response directly from Hattula Maholy-Nagy.

“In Hungarian, the name is pronounced MO-hoy NODGE.  This is a challenge for English-speakers, so we are not rigid about it.”

There you have it. “We are not rigid about it.” I guess I won’t worry about getting it right, and if anyone ever gives you trouble about it, just tell them that you have Hattula’s permission to pronounce it any way you like. 

If you are still wondering how to pronounce it, I suggest: the English mu-hō’lē-nogē or the Hungarian mō’hoi-nod’yu. At least these two are internally consistent, as opposed to mu-hō’lē-noj’ that is widely accepted but is also a complete fabrication. Then again, if Hattula doesn’t care, neither do I.

Feb 06

In case you missed it, here is the video of the lecturette from Wednesday.

The website for the book is: www.innovatorssourcebook.com

Here is a description of what was discussed:

“Dan will be discussing with us his background as a student of
entrepreneurship and what led to the creation of The Innovator’s
Sourcebook. He will also be speaking on how the business community
understands the topic of innovation and why this understanding often
leads to misguided methods for idea generation.”

Jan 29

Consumerism in the Wild, Wild East: What to Know About Designing for China →

This was a blog article I wrote for my company (Artefact), primarily to show that we’ve done some serious research and thinking around what it takes to design products (we tend to do consumer electronics, like mobile phones, media devices, home entertainment, etc.) for China.

The lessons/insights/points are more general than specific, but our hope was to start an ongoing dialogue with our clients, other designers, researchers, and people in the community in trying to understand such a dynamic and complex part of the world, full of dynamic and complex and diverse people!

I did NOT go to China to do any research (no budget!).  It is not a user-research piece, at least not based on personal experience.  It was the result of a tremendous amount of reading (books, articles, blogs, reports, etc.), and numerous phone interviews or emailing/Facebooking (some in November last year and the rest this January) with professionals in design and market research, business, product design, UI/UX, and some students.  The calls were to discuss some of these claims I was making and whether or not they were true, and if they had any anecdotes to share related to the claims.

In terms of acknowledging the ID students (former and current) I spoke with, they include:  Lin Lin, Nanqian Xu, Ash Bhoopathy, Pinxia Ye, Fei Qi, and probably a couple others I’m forgetting.

I also briefly spoke with Anjali Kelkar, a former professor at IIT Institute of Design, about doing field work in China.

Hopefully, some of you will have some of your own knowledge, perspective, and insights to share by contributing to the ongoing dialogue on our blog, commenting, re-tweeting, or writing your own thoughts on your own blog in response.

Thanks,

Gabriel Biller (MDes, Design Planning, 2008)

Jan 29

Interesting Article: Designing for China

Jan 29

Good Design. Best Practices, Haiti

Jan 27

2009 Nicholas Felton Annual Report

Jan 26

Black is the New White(board)

Tiered of constantly erasing the whiteboards that get used and re-used every 5 seconds? This new product - called a boogie board is a digital writing surface that costs only $30 or so and seems to work like a whiteboard - except that it erases with the push of a button! You can only write and draw in the color of green, but you can use anything to write - your hand, a pen with a cap on it - a cuetip. So check it out - interesting if nothing else, but it seems like it could be fairly useful.

Jan 25

The Winchester Job Interview Theory

I read Scott Berkun’s blog regularly and saw this post on job interviews today.  http://bit.ly/70uUNd

I thought it was amusing and timely with Recruit ID approaching.

Jan 23
Nice to meet you Raph D’Amico
Where are you from?  I was born in France but moved around when I was a kid - nine places before I was nine - Boston, Milan and then the rest of my life in London before ending up at ID.
How did you end up at ID? Where were you before?I was working in private equity and running music events.
Tell us quickly about a project that you’re working on now that you’re really excited about.Redesigning the humble grill for Marty’s intro to product design class. Hoping to make something with the simplicity of a Foreman and the taste of a Weber. Plenty of late nights in Rhino to come…
Oh, and I’m very excited about co-chairing the DRC.
What do you do in your spare time?I love rock climbing to bits - the guy to my left in the picture is my hero, Chris Sharma. I also beatbox.
What would you do with 20 million dollars?Rock climb and snowboard for as long as possible… and then probably go back to design school!
What super-power would you most like to have, and why?The ability to cook.
What are the websites you could not live without?NYTimes.com, the Google empire
Is there anything you would like to say to ID?Happy to be here!

Nice to meet you Raph D’Amico

Where are you from?
I was born in France but moved around when I was a kid - nine places before I was nine - Boston, Milan and then the rest of my life in London before ending up at ID.

How did you end up at ID? Where were you before?
I was working in private equity and running music events.

Tell us quickly about a project that you’re working on now that you’re really excited about.
Redesigning the humble grill for Marty’s intro to product design class. Hoping to make something with the simplicity of a Foreman and the taste of a Weber. Plenty of late nights in Rhino to come…

Oh, and I’m very excited about co-chairing the DRC.

What do you do in your spare time?
I love rock climbing to bits - the guy to my left in the picture is my hero, Chris Sharma. I also beatbox.

What would you do with 20 million dollars?
Rock climb and snowboard for as long as possible… and then probably go back to design school!

What super-power would you most like to have, and why?
The ability to cook.

What are the websites you could not live without?
NYTimes.com, the Google empire

Is there anything you would like to say to ID?
Happy to be here!

Jan 20

Huge Collection of Graphic Design and Strategic Design Links

I’ve collected these graphic Design Related
websites over the years and have begun a
collection for strategic design since I started
here at ID - I’m a hoarder and collector so there
is a lot to sift though, but hopefully you’ll find
them useful. Let me know of any sites you’d
recommend and I’ll add them to the list.

here are the 2 links:
http://share.xmarks.com/folder/bookmarks/ZEOSLTjM8u
http://share.xmarks.com/folder/bookmarks/YF306c7Bb7