To accompany this week’s scores, here’s a highlight video with some of the participants crushing their cans:) Watch till the end to see danimal’s beast-like can-crushing prowess!
Hello ID Community,
We are on a sustainability binge! Paper recycling, a sustainability workshop and now…
RECYCLE-CAN: a competition to see who recycles the most cans and bottles.
How it Works:
Although we don’t have a bottle recycling system in place at ID, we want to encourage sustainability and let people know the impact of their actions
With every can and bottle you recycle, you are removing waste from landfills and decreasing the impact you make on the Earth’s resources…that’s significant!
So, instead of throwing out your drink bottle and soda cans, make good use of them!
Take them the Recycle-Can Game Board:
Step 1. Crush your aluminum can with The Can Crusher (it’s fun and a stress-reliever)
Step 2. Place the crushed can into one of the slots at the top of the board and watch it fall into the box (plinko-style)
Step 3. Enter your name and add your points you earned on the score board (super easy!) Note - this is an honor system!:)
Repeat! At the end of April, we will tally up the points and award amazing prizes (it’s worth doing, trust us)!
If you don’t drink soda or use water bottles, good for you! You can still participate by recycling other people’s cans and earn 10 points for recycling plastic bottles or other drink containers in the box.
We will keep track during the weeks on The New Idiom and see who is in the lead.
The Game Board will be on the 3rd Floor Hallway for 2 weeks and switch the last two weeks on the 5th floor.
Please let us know if you can help us take the cans to the recycling (it’s just Annie and Sally).
Good Luck!
Brains, Behavior and Design
Research in the field of behavioral economics can help designers understand why people often don’t adopt offerings designed to address identified consumer needs. Based on a synthesis of current behavioral economics research our ID Demos team developed a set of tools and engagements that help designers more effectively understand and design for people’s decision making processes.
Learn more and download the kit at:
Not yet tired of iPad jokes….
http://www.unplggd.com/unplggd/ipad/imaxi-protect-your-apple-ipad-110014
“Hand crafted with a durable vinyl outer layer and quilted-cotton sleeve, the iMaxi will help keep your iPad clean and dry. The iMaxi’s velcro-latched wing design (direct mimic of a traditional maxi-pad) wraps around the device. After all, you don’t want the iPad slipping and sliding around.”
Nice Historical Rundown of Olympic Pictograms →
Steven Heller gives a good rundown of the winners and losers of Olympic Pictograms in this 4 minute video.
Kasparov embraces process
The chess grandmaster and current political activist is an unrecognizedly great design theorist, with the sharpest connection to our own work at ID coming in this summary of an analysis of a chess tournament with open rules regarding the number and type of players on each team:
“Weak human + machine + better process was superior to a strong computer alone and, more remarkably, superior to a strong human + machine + inferior process.”
http://www.nybooks.com/articles/23592
Fire up the App Store - IDEO just released a method card app →
Has anyone had any experience using these cards? If so care to comment?

